DDD was launched amidst great fanfare in India on 6th September 2007. DDD will bring to the Indian pharmaceutical industry never-seen before territory-wise sales of the company that will help identify the star performers from the rest of the crowd, especially in the ‘pool territories’. In a market like India which has a multitude of both products and representatives, this offering has immense potential!

Being one of the most prestigious offerings of IMS and being launched in one of the most important geographies of the world, Dr Sati Sian, GM SFE, IMS Health, had himself come down to Mumbai for the India launch. Dr. Sian made a point in his presentation saying “With the launch of DDD in India and China, we would cover all the top 20 countries in the world”.

DDD in India is a customized service wherein the territories of each medical representative will be defined as per the company’s requirements. DDD will be launched for top 15 cities in India; Phase I has been launched now with 4 cities, rest of the cities will be launched by the end of next year. With coverage of about 80-90% for each city, this product brings a significant leap in accuracy of market representation. Shailesh summed it up aptly when he said, “Like in the rest of the world, we hope DDD in India will also be the tool of choice for the pharmaceutical marketer”.

For further information contact Amit Backliwal – Head Business Development.

For DDD Presentation please click here.