Medical Audit is a monthly audit that tracks prescriptions from 19 doctor specialists across four zones: North, South, East & West (Metro & Class 1 Cities).

With a panel of 4600 Drs, this audit is an effective tracking tool to gauge the results of various strategies implemented in the field. It gives projected information of more than 2 lakh Drs and comes in a monthly format.

It maps trends across leading therapeutic segments, helps position products across specialties and co-prescription / prescriber loyalty analysis.

It enables cross-sectional analysis of prescriptions which include complete patient profile with age, gender, symptom & diagnosis, investigation and treatment regimen.

On the horizon is the regional medical audit that would give state wise information of the prescribing behavior of Drs.